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Field
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Description/Example
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Project Name
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Carmichael Centre for Voluntary Groups
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Logo
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About the Charity
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Carmichael Centre for Voluntary Groups provides a unique and supportive environment for the structured development of small and medium voluntary and community groups – turning people’s passion into change. The Carmichael Centre is the first, largest and busiest shared services centre for community and voluntary organisations in Ireland. Carmichael Centre exists to
• nurture and support the development of small voluntary groups that are providing a wide range of services and supports to their m
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Project Detail
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The key priority is to market the services to potential members. The target audience is the community & voluntary sector. The goal is to increase membership revenue and make organizations aware of the services offered by the Carmichael Centre. There is a close link to the IT plan with the development of online booking of training/services.
Key tasks include:
• Review of our branding and its current effectiveness
• Carry out an analysis of our positioning opportunities in the marketplace
• Help with a segmented definition of our different audiences and a definition of one core message per audience (assistance with telling the story of CC)
• A review of the media and collateral we currently use to connect with these audiences
• Assistance with layout / branding of future materials e.g. fundraising leaflet
• A review of our customer retention activities and collateral
• A list of recommendations on the communication channels and media we use to achieve these goals.
• Contribute to a Carmichael Centre task force on marketing to drive changes and be more strategic in approach
• Assistance with marketing of specific events e.g. the Good Friday Concert in St Patricks Cathedral
• Looking for someone to offer an objective, independent and insightful viewpoint and help the Carmichael Centres prepare a strategy for marketing the Centre in the future.
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Charity Website
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www.carmichaelcentre.ie
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Voluntary project requirement
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Communications and Publicity Task Force
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Organisation name
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Carmichael Centre for Voluntary Groups
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Number of volunteers
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1
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Unique identifier code
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48
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Created date
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27/02/2009
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Expiry Date
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22/12/2010
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Is there permanent paid staff
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Yes
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Is the work being done at present
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Yes
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Can volunteer do the project from home? (project time can be split between home
and in your offices)
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Yes
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Can volunteer do the project in your offices? (project time can be split
between home and in yuor offices) |
Yes |
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Minimum length of commitment
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TBC
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Will volunteer receive supervision
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Yes
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Will volunteer receive support
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Yes
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Will volunteer receive training
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No
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Will volunteer receive induction
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Yes
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Will volunteer receive recognition
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Yes
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Reimbursement of expenses
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Yes
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Contact
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Ava Battles
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Email A friend
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Email a friend
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