Transforming programme ideas into sexy ideas.
We work with over 260 women's groups, community-based organisations and small self-help groups in Africa . Many have great ideas and desperate needs. They often have innovative responses to extreme poverty and crisis. They do not have the skills to present their ideas in a way that attracts help. The right advice could transform a poorly-presented project into an excellent dynamic one. There is a real need for expertise in working on local community ideas and turning them into sharp strong ideas that will attract support.
1. Understand and work with existing ideas from the community
2. Create marketing communications tools based on those existing ideas that will attract support
3. Create processes and/or templates that could be easily followed in the future