Challenge: Turning great images of Africa into a PR campaign to create new understanding and insight into Africa, changing the popular image of Africa .
The raw material is here created by Manuel Scrima...
www.africa-awakes.com
www.createafrica.com
www.manuelscrima.com
We need PR expertise to turn these small efforts into a successful campaign to create new support for Africa and awareness of poverty and suffering.
1. Evaluating existing materials
2. Create PR campaigns around existing images
3. Campaign should result in the generation of support for Africa