Marketing Training

In this section

• Customised Training
• Core Competencies
• Needs Analysis (DNA)
• CIM Partnership
• Training Courses
• Training Workshop

Needs Analysis (DNA)

Customised Training Solutions - Development Training Needs Analysis (DNA)

With marketers at different stages of development and with different competencies needed for their roles, identifying marketing training skills and needs across an organisation can be a complex process.

Development Needs Analysis (DNA) is a new online marketing skills analytic tool created by The Chartered Institute of Marketing (CIM) to identify skills strengths and development needs in teams and individuals.

DNA can support senior marketing management, human resource and learning & development professionals through the full marketing skills analysis process - from identifying initial learning needs to post-training evaluation.

Through completing interactive online practical scenarios, DNA will visually show you the level of competency each member of your team has reached. It is fully customisable and flexible to your organisational structure, specific job roles and even branding.

Using DNA will allow you to:

1. Match training to development needs - Your team members complete practical scenarios relevant to their role. Their needs are then analysed and matched to specific training programmes that Alternatives can offer in conjunction with or your own internal training programmes.
2. Gain more value from marketing training budgets - DNA can identify cross-organisation training needs and recommend team or customised solutions, resulting in an effective and efficient use of your training budget.
3. DNA is the only team development tool researched and mapped against the Professional Marketing Standards and the MSSSB National Standards. You are therefore ensuring your team members are benchmarked against best-practice in the profession.

The benefits of using DNA to develop your marketing and sales teams:

Identify areas of strength - DNA allows you to benchmark internal strengths that can be exploited. Mentoring, coaching and job shadowing opportunities can be identified to upskill other team members.

Ease of reporting - Planning and implementing a skills audit and the development that follows can be a time-consuming task. DNA takes this work away from you, consolidating and prioritising the results and recommending outputs.

Designed for every level - DNA is designed for every level, from marketing support through to marketing management, so every member of your team will benefit.

Easy to integrate - Being a web-based system DNA is easy to integrate into your current learning, development and appraisal processes and to roll out to your staff.

If you want to find out more about how DNA can benefit your organisation, please contact Sandra Lawler on +353 (1) 661 8889.