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Marketing Training
In this sectionCustomised Training
Tailored and Customised Training
With our exclusive partnership with CIM UK and with our own panel of marketing specialists and mentors we can help you build a bespoke, world-class, marketing training programme for your marketing team.
Alternatives has successfully developed and delivered in-company programmes for a number of Ireland’s leading companies. Additionally CIM have developed hundreds of in-company programmes in the UK and across the world- from simple 2-3 module programmes, to full, end-to-end core marketing competency marketing academies.
How does customised, in–house training work?
- Scope - Our experienced team will quickly assess your L&D issues and needs and then undertake a skills gap analysis to get an overview of any skills gaps within the marketing function.
- Create - We will work with you to design a bespoke training programme and put together the most appropriate trainers and consultants to provide detailed content.
- Deliver - We can deliver both face-to-face and virtual classroom solutions. Our focus is on active learning – we work on live marketing issues, case studies, role play.
- Evaluate - We know how important it is to justify spend. Our team will work with you to build metrics against which the programme can be measured.
You will get the very best marketing training, delivered by experienced course directors, with extensive, latest thinking and real world experience. As we work on live business and marketing issues during training, it will not only provide best practice frameworks, approaches and templates, but it will also allow the team to address and bring solutions back to the business as they are being trained.
All CIM training is internationally recognised. Importantly all training undergone builds points towards Chartered Marketer status. Training programmes and academies can also be accredited by CIM.
Training is typically face-to-face, although increasingly we are delivering some modules or elements of modules virtually too. CIM has unparalleled technological capability with CIM City-its online portal- where your company’s training, reading materials, and online forums can be housed.
Whatever stage you're at in the learning and development process, we can work with you to develop the best and most cost-effective solution.
So to access world-class training, call Sandra Lawler on +353 (1) 661 8889 to set up a meeting, or further discuss your training needs.
Click here for further information on the core marketing competencies that marketers need to develop in their careers or to find out more about our skills auditing tool Development Needs Analysis (DNA).
High quality, tailored learning, delivered in an engaging and interactive way. In particular, role-playing the Client/Agency briefing process effectively demonstrated that the client’s aspiration for delivery of truly outstanding communications must begin with an outstanding and inspirational brief.
