Marketing Training
In this sectionMarketing Training
Building marketing capability through training
One part of our business is all about helping our clients access great marketing people, but we also know how important it is for businesses to constantly evolve their marketing teams’ skills in order to achieve results.
Alternatives brings you world-class marketing training, through our exclusive partnership with CIM-The Chartered Institute of Marketing (UK), the largest marketing training company in the world.
In addition to the excellent Course Directors that we access via the CIM, we have marketing training specialists and mentors on the Alternatives senior panel, who also work with many of our clients on bespoke training programmes, workshops and mentoring.
Our Training Solutions:
We have powerful marketing training solutions, which allow marketers to develop their skills:
- Custom built, accredited end-to-end marketing excellence programmes
- In-company training workshops
- CIM public executive training workshops, typically 1-2 day courses,
- One-to-one up-skilling and mentoring
Our focus is on providing best practice, yet real-world, consultative training, which will drive your business forward. There isn't an area of marketing that exists where we can't build a training solution - so whether it’s strategic planning, customer insights or digital marketing, we can help.
And we have a strong track record. We have delivered successful training programmes and modules for companies like eircom, O2, Heineken, PTSB, Ulster Bank and to several hundred marketers.
To find your training solution call our in-house training expert, Sandra Lawler on +353 (1) 661 8889 to set up a meeting. Or click on Customised Training Solutions, C.I.M partnership, or Open Courses, to find out more.
The brand positioning training with Alternatives was a great success. Very professional and inspiring sessions that really hit home with all the team. We now have clear and practical process that helps us deliver a compelling brand positioning for each of our brands.





