Marketing Know How

We continuously monitor the marketing world to provide you with information on emerging trends, up to the minute marketing tools & tips and examples of effective marketing to help you keep your marketing skills at the forefront of industry standards. If you would like to share an article, a template, a how to guide or anything else that you think can be of value to other marketers, please send it to marketinghub@alternatives.ie. You can click through to any of the marketing know how articles below. We have also grouped them by theme for your convenience. See tabs to the left – Case Studies, Marketing Tips, Most Popular and Surveys & Trends.

Brand love - how localised and tailored marketing techniques can capture hearts in the love market
15th May 2012

Brand Marketing’s New Currency
14th May 2012

How to bring events up to gold standard
10th May 2012

B2B company Casio got competitive with a Facebook campaign worthy of any B2C brand
8th May 2012

6 New Maxims For Social Marketing
4th May 2012

Fathers the central figure in family brand campaigns
3rd May 2012

Meaningful marketing redefining the Four Ps of marketing for the future
1st May 2012

Be ready for the green shoots of Spring
30th April 2012

Are you top of your game?
30th April 2012

Social marketing in action: four case studies for CSR that make good business sense
25th April 2012