The Marketing Hub

Mercedes Benz New Interactive Marketing Campaign

22nd February 2012

Above is the new interactive and digital campaign by mercedes in Berlin.

Every time a car key -- from any brand of car -- was operated, the side door of a digital Viano opened, and different kinds of passengers got ouut of the vehicle: sometimes weird, sometimes colourful, sometimes from another world. But they all had one thing in common: They all demonstrated the impressive capacity of the Viano's passenger compartment.

Some really great creativity in this. Could we see something similar here soon?

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