The Marketing Hub

Charity marketing in a tough economic climate

29th April 2012

From The Marketer

When money is tight for both charities and the public they rely on for donations, the job of third sector marketers is more difficult than ever.

The Marketer spoke to Kay Boycott, director of communications, policy and campaigns at housing and homelessness charity Shelter about coping with public sector cuts, the power of celebrity endorsements and competing with more emotionally powerful causes such as child welfare, international development and cancer.

To see this video and read the article from its original source please click here. 

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