WHAT ARE YOU WORTH
Marketing Salary Guide
The guide below indicates salary ranges for particular roles across different sectors.
The world in which we live is rapidly evolving and the impact of the collapse of the financial sector is already being felt in the jobs market. This means that for the foreseeable future there may be fewer companies recruiting and tougher competition in the form of more eligible candidates for those roles.
This will have an impact on salaries and we are already finding that candidates are showing a greater flexibility in terms of their salary demands than in the boom time economy. So be careful...don't let a very good career development opportunity pass you by because of unrealistic salary expectations. But rest assured great marketing talent will always be in demand.
| Sector and Industry - FMCG/B2B |
Salary Range in Euros |
| |
Low |
High |
| Marketing Director / Head of Communications |
80000 |
150000 |
| Marketing Manager |
65000 |
95000 |
| Group Product Manager |
60000 |
75000 |
| Senior Brand / Product Manager |
50000 |
65000 |
| Brand Manager / Product Manager |
40000 |
55000 |
| Assistant Brand Manager |
32000 |
40000 |
| Trade Marketing Manager |
45000 |
65000 |
| Marketing Executive |
28000 |
40000 |
| Marketing Assistant |
22000 |
30000 |
| Category Manager |
45000 |
65000 |
| Category Analyst / Executive |
32000 |
40000 |
| Market Research / Analysis Executive |
35000 |
50000 |
| Sector and Industry - Telecoms |
Salary Range in Euros |
| |
Low |
High |
| Marketing Director / Head of Communications |
90000 |
160000 |
| Marketing Manager |
75000 |
95000 |
| PR & Comms Manager |
60000 |
85000 |
| Channel Marketing Manager |
50000 |
85000 |
| Channel Marketing Executive |
35000 |
45000 |
| Product Manager |
55000 |
75000 |
| Assistant Product Manager |
35000 |
45000 |
| Marketing Executive |
30000 |
42000 |
| Sector and Industry - Financial Services |
Salary Range in Euros |
| |
Low |
High |
| Marketing Director / Head of Communications |
100000 |
170000 |
| Marketing Manager |
70000 |
95000 |
| PR & Comms Manager |
55000 |
90000 |
| Product Manager |
60000 |
80000 |
| Brand Manager |
55000 |
70000 |
| Assistant Product/Brand Manager |
40000 |
50000 |
| Marketing Executive |
30000 |
45000 |
| Sector and Industry - Common Roles across industry |
Salary Range in Euros |
| |
Low |
High |
| PR & Comms Manager |
55000 |
85000 |
| PR/Comms Executive |
25000 |
40000 |
| Events Manager |
35000 |
55000 |
| Events Co-ordinator |
25000 |
35000 |
| Internal Communications Manager |
35000 |
50000 |
| Sector and Industry - Agencies |
Salary Range in Euros |
| |
Low |
High |
| Account Director |
65000 |
120000 |
| Account Manager |
37000 |
70000 |
| Account Planner |
38000 |
50000 |
| Account Executive |
26000 |
42000 |
| Media Director |
85000 |
150000 |
| Media Manager |
48000 |
85000 |
| Media Planner |
38000 |
52000 |
| Media Buyer |
25000 |
65000 |
| Media Executive |
25000 |
45000 |
| Creative Director |
78000 |
125000 |
| Copywriter |
26000 |
60000 |
| Sector and Industry - PR |
Salary Range in Euros |
| |
Low |
High |
| Account Director |
58000 |
90000 |
| Account Manager |
36000 |
44000 |
| Account Executive |
30000 |
32000 |
| Sector and Industry - Online Marketing |
Salary Range in Euros |
| |
Low |
High |
| Head of Digital |
85000 |
120000 |
| E-marketing Manager |
45000 |
65000 |
| E-marketing Executive |
35000 |
45000 |
| Online Marketing Manager |
50000 |
75000 |
| Online Planner |
35000 |
42000 |
| Online Marketing Executive |
26000 |
38000 |
| Online Editor |
50000 |
75000 |
| SEO/PPC Specialist |
25000 |
37000 |
| Account Director |
60000 |
120000 |
| Senior Account Manager |
40000 |
60000 |
| Account Manager |
28000 |
38000 |
| Online Sales Director |
75000 |
120000 |
| Online Sales Manager |
60000 |
90000 |
| Online Sales Account Manager |
30000 |
55000 |
| Online Sales Account Executive |
23000 |
30000 |
| Sector and Industry - Design |
Salary Range in Euros |
| |
Low |
High |
| Junior Graphic Designer |
20000 |
28000 |
| Middleweight Graphic Designer |
28000 |
35000 |
| Senior Graphic Designer |
35000 |
80000 |
| Creative Director |
70000 |
100000 |
| Finished Artist |
25000 |
45000 |
| Junior Web Designer |
20000 |
28000 |
| Middleweight Web Designer |
28000 |
35000 |
| Senior Web Designer |
35000+ |
|
| Web Developer |
25000 |
55000 |
| Sector and Industry - Print |
Salary Range in Euros |
| |
Low |
High |
| Sales Executive/Account Manager |
30000 |
40000 OTE 40k-60k |
| Sales Manager |
50000 |
65000 OTE 60k-80k |
| Sales Director |
60000 |
80000 OTE 80k+ |