THE STORY SO FAR
What sparked it all off?
Established in 2000, the idea for Alternatives originally came about when we (Aldagh Mc Donogh and Sandra Lawler) recognised, in our roles as senior marketers, that we could not access the flexible Marketing expertise we needed.
We had also noticed significant changes in the world of work e.g. many companies looking for 'knowledge workers' on a needs basis, and employees increasingly seeking much more flexible and varied careers. Careers where they would encounter exciting opportunities and work on all kinds of projects
We felt clients and marketers would be interested in a NEW MODEL for marketing where marketers on Alternatives screened panel could be accessed as and when needed, to solve business issues.
Be they a client or experienced marketer, both could access an alternative way of working in marketing (and hence the name of the company - Alternatives).
We believe in the power of ideas. From Google pointing millions in the way of answers, to Haagen Dazs who decided to sell ice cream to adults, or those who had the foresight to understand that iPod and iTunes would change the way we listen, forever.
Our belief in our business idea drove us to leave our corporate careers and set up Alternatives.
Apart from the passion & belief our idea could work, we’d only 2 people for our Alternatives Panel ™...us! We'd no clients, no office, no team, no external or bank funding… So was our passion and belief alone a recipe for success??
Luckily yes!
Alternatives has evolved to be, not only about alternative ways of working and accessing the best marketing talent in Ireland, but also about providing the best marketing training so that companies can attract and develop the best people, to achieve competitive edge. With the Talent behind the scenes, anything can happen.
We now have a superb team - all of whom are skilled and passionate marketers. We have created a unique ‘talent product’, a panel of over 450 marketers, a long-term agreement with CIM to bring their international, professional training to Ireland (a world first!). We have an excellent client base, a great reputation and a couple of awards and accolades under our belt!
We look forward to the future…as a unique company meeting marketers needs, poised for future growth.